Heterogeneity in the Likelihood of Market Advisory Service Use by U.S. Crop Producers

J.M.E. Pennings; S. Irwin; D. Good; O. Isengildina

doi:10.1002/agr.20031

Heterogeneity in the Likelihood of Market Advisory Service Use by U.S. Crop Producers

J.M.E. Pennings, S. Irwin, D. Good, O. Isengildina

Marketing and Consumer Behaviour

Research output: Contribution to journal › Article › Academic › peer-review

5 Citations (Scopus)

Abstract

Abstract Analysis of a unique data set of 1,400 U.S. crop producers using a mixture-modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producer's marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers. The heterogeneity is played out in different MAS choices and appears to be driven by crop producers' risk attitudes. [EconLit citations: D210, D400, L100, L200, M310, Q120, Q130.]

Original language	English
Pages (from-to)	109-128
Journal	Agribusiness
Volume	21
Issue number	1
DOIs	https://doi.org/10.1002/agr.20031
Publication status	Published - 2005

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abstract = "Abstract Analysis of a unique data set of 1,400 U.S. crop producers using a mixture-modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producer's marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers. The heterogeneity is played out in different MAS choices and appears to be driven by crop producers' risk attitudes. [EconLit citations: D210, D400, L100, L200, M310, Q120, Q130.]",

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AU - Irwin, S.

AU - Good, D.

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N2 - Abstract Analysis of a unique data set of 1,400 U.S. crop producers using a mixture-modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producer's marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers. The heterogeneity is played out in different MAS choices and appears to be driven by crop producers' risk attitudes. [EconLit citations: D210, D400, L100, L200, M310, Q120, Q130.]

AB - Abstract Analysis of a unique data set of 1,400 U.S. crop producers using a mixture-modeling framework shows that the likelihood of Marketing Advisory Services (MAS) use is, among others, driven by the perceived performance of MAS in terms of return and risk reduction, the match between the MAS and the crop producer's marketing philosophy, and the interaction between them. The influence of these factors on crop producers' MAS usage is not homogeneous across crop producers. The heterogeneity is played out in different MAS choices and appears to be driven by crop producers' risk attitudes. [EconLit citations: D210, D400, L100, L200, M310, Q120, Q130.]

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Heterogeneity in the Likelihood of Market Advisory Service Use by U.S. Crop Producers

Abstract

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