Het Beter Leven-kenmerk : de beleving van biologische consumenten

E.E.C. van Wijk-Jansen, K. Hoogendam, T. Bakker

    Research output: Book/ReportReportProfessional


    The aim of this qualitative study is to gain an insight into how and to what extent the Animal Protection Society’s Beter Leven (Better Life) mark contributes to the attractiveness of organic animal products in the opinion of light users. In order to investigate this, LEI conducted a qualitative study among 14 light users in 2008
    Original languageDutch
    Place of PublicationDen Haag
    PublisherLEI Wageningen UR
    Number of pages63
    ISBN (Print)9789086153862
    Publication statusPublished - 2009

    Publication series

    NameRapport / LEI : Werkveld 3, Consumenten en ketens
    PublisherLEI Wageningen UR


    • organic farming
    • organic foods
    • marketing
    • consumer behaviour
    • consumer attitudes
    • consumer information
    • animal welfare

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