Haalbaarheid commerciële introductie vergeten komkommers: resultaten van een zoektocht naar verspreiding en gebruik van drie komkommertypen uit het co-innovatieproject "Vergeten soorten, nieuwe marktpotenties"

E.H. Poot, W. van Dooijeweert, I. van den Berg, J. Janse, A. Zeelenberg

    Research output: Book/ReportReportProfessional

    Abstract

    This project focuses on the integration of Triple P in marketing and personnel policy. The aim of the project is as follows: “How can you effectively use the intrinsic values of sustainable agriculture and corporate social responsibility in the marketing of organic fruit and vegetables?” In the framework of this project, a training programme was set up to introduce employees to Triple P ideas. Furthermore, three consumer surveys were conducted to promote the integration of signals from the market in future marketing and personnel policy
    Original languageDutch
    Place of PublicationBleiswijk
    PublisherWageningen UR Glastuinbouw
    Number of pages38
    Publication statusPublished - 2008

    Publication series

    NameNota / Wageningen UR, Glastuinbouw
    PublisherWageningen UR Glastuinbouw
    No.539

    Keywords

    • cucumbers
    • cucumis sativus
    • varieties
    • cultivars
    • introduction
    • marketing
    • organic farming
    • feasibility studies
    • crop husbandry
    • greenhouse horticulture
    • greenhouse vegetables

    Cite this