Guidelines for stimulating consumer innovative behaviour

J. Bartels, M.C. Onwezen, M. Kraszewska

Research output: Book/ReportReportProfessional


This report presents an overview of the Deliverable 1.3.1 to 1.3.9 of WP1.3 and, from their conclusions, derives guidelines for stimulating consumer innovative behaviour with respect to novel fruit products. First every deliverable is briefly introduced. Second the methods used in every deliverable are described and discussed. Third, some major conclusions from the different deliverables are summarized. Finally, lessoned learned from the research in WP1.3 and overall policy recommendations for future product development of fresh fruits and fruit products and communication strategies are formulated.
Original languageEnglish
Place of PublicationDen Haag
Publication statusPublished - 2010


  • fruit
  • consumer behaviour
  • novel foods
  • fruit products
  • innovations
  • consumers

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    Bartels, J., Onwezen, M. C., & Kraszewska, M. (2010). Guidelines for stimulating consumer innovative behaviour. Den Haag: LEI.