This chapter covers group culture and its importance for the successful participation of smallholders in the export market, using Kenyan French bean (Phaseolus vulgaris) value chains as an example. Although associations in Kenya are widespread among small-scale horticultural farmers, mainly with the purpose to gain access to the export market, considerable variation in success among associations persists, in terms of access to the international market and the level of integration into the supply chain. This chapter uses the cultural theory to analyse group-related factors, such as structure and social cohesion, and grid-related factors, such as rules and penalties, and their role in successful market linkages. Such knowledge is valuable for guiding collective action among the producers of French beans for the stringent export market.
|Title of host publication||Vegetable Production and Marketing in Africa: Socio-economic Research|
|Editors||D. Mithofer, H. Waibel|
|Place of Publication||Oxfordshire|
|Publication status||Published - 2011|