Groko BV: success by imitation.

E. Kuiper, G. Göransson

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationProduct and Process Innovation in the Food Industry
EditorsB. Trail, K.G. Grunert
Place of PublicationLondon
PublisherChapman and Hall
Pages91-98
Publication statusPublished - 1997

Cite this

Kuiper, E., & Göransson, G. (1997). Groko BV: success by imitation. In B. Trail, & K. G. Grunert (Eds.), Product and Process Innovation in the Food Industry (pp. 91-98). Chapman and Hall.