Projects per year
Abstract
Abstract
Natapol Thongplew
Thesis title: Greening production and consumption: The case of the appliance and dairy industries in Thailand
This research looked into the greening of the appliance and dairy industries in globalizing Thailand from a product chain perspective. It studied roles and strategies of appliance and dairy companies in greening consumption with an explicit involvement of consumers. This research finds that appliance and dairy have increasingly attempted to engage Thai consumers in buying and using more sustainable products. To do so, companies employ different consumer-oriented strategies, including providing environmental information; however, they do not yet have a full-fledged consumer-oriented strategy to activate and engage (silent green) consumers. The study summarizes that appliance and dairy companies in Thailand can advance their consumer-oriented strategies for better engaging Thai consumers (with green products and green markets) by acknowledging the role of consumers as citizens, recognizing emerging sustainable practices and lifestyles of citizens, and organizing consumer groups.
Original language | English |
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Qualification | Doctor of Philosophy |
Awarding Institution |
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Supervisors/Advisors |
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Award date | 2 Sept 2015 |
Place of Publication | Wageningen |
Publisher | |
Print ISBNs | 9789462574397 |
DOIs | |
Publication status | Published - 2 Sept 2015 |
Keywords
- sustainability
- consumption
- production
- consumers
- environmental policy
- dairy industry
- appliances
- computer sciences
- engineering
- thailand
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- 1 Finished
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Producer Strategies for Greening Consumption and Production: The Case of Appliance and Dairy Industries in Thailand
Thongplew, N. (PhD candidate), Spaargaren, G. (Promotor) & van Koppen, K. (Co-promotor)
15/03/10 → 2/09/15
Project: PhD