Greening production and consumption: the case of the appliance and dairy industries in Thailand

N. Thongplew

Research output: Thesisinternal PhD, WU

Abstract

Abstract

Natapol Thongplew

Thesis title: Greening production and consumption: The case of the appliance and dairy industries in Thailand

This research looked into the greening of the appliance and dairy industries in globalizing Thailand from a product chain perspective. It studied roles and strategies of appliance and dairy companies in greening consumption with an explicit involvement of consumers. This research finds that appliance and dairy have increasingly attempted to engage Thai consumers in buying and using more sustainable products. To do so, companies employ different consumer-oriented strategies, including providing environmental information; however, they do not yet have a full-fledged consumer-oriented strategy to activate and engage (silent green) consumers. The study summarizes that appliance and dairy companies in Thailand can advance their consumer-oriented strategies for better engaging Thai consumers (with green products and green markets) by acknowledging the role of consumers as citizens, recognizing emerging sustainable practices and lifestyles of citizens, and organizing consumer groups.

 

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • Spaargaren, Gert, Promotor
  • van Koppen, Kris, Co-promotor
Award date2 Sep 2015
Place of PublicationWageningen
Publisher
Print ISBNs9789462574397
Publication statusPublished - 2015

Keywords

  • sustainability
  • consumption
  • production
  • consumers
  • environmental policy
  • dairy industry
  • appliances
  • computer sciences
  • engineering
  • thailand

Fingerprint

Dive into the research topics of 'Greening production and consumption: the case of the appliance and dairy industries in Thailand'. Together they form a unique fingerprint.

Cite this