Green branding: store brands versus national brands

M.J. Reinders, J. Bartels

Research output: Contribution to conference › Conference paper › Academic

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference - , Singapore
Duration: 15 Jul 2014 → 18 Jul 2014

Conference/symposium

Conference/symposium2014 Global Marketing Conference
Country/TerritorySingapore
Period15/07/14 → 18/07/14

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