Green branding: store brands versus national brands

M.J. Reinders, J. Bartels

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference - , Singapore
Duration: 15 Jul 201418 Jul 2014

Conference

Conference2014 Global Marketing Conference
CountrySingapore
Period15/07/1418/07/14

Cite this

Reinders, M. J., & Bartels, J. (2014). Green branding: store brands versus national brands. Paper presented at 2014 Global Marketing Conference, Singapore.