Green branding: store brands versus national brands

M.J. Reinders, J. Bartels

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2014
Event2014 Global Marketing Conference - , Singapore
Duration: 15 Jul 201418 Jul 2014

Conference

Conference2014 Global Marketing Conference
CountrySingapore
Period15/07/1418/07/14

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