Greek Co-ops' Re-Engineering: Exploring the Influences among Organizational Attributes, Strategic Attributes, and Performance

Abstract We develop an actual classification entailing traditional vs. reengineered cooperative organizational attributes. Using this classification, we conceptualize and empirically investigate three types of relationships: a) organizational (i.e., collective ownership, control and cost/benefit allocation) and strategic (i.e., entrepreneurial- , market- , and brand-orientation) attributes¿ influence on performance on performance; b) organizational attributes¿ influence on market orientation; and c) influences among strategic attributes. With data from 108 CEOs of marketing coops in Greece, we explore that strategic attributes have a much greater direct influence on performance than most of the organizational attributes have. The results also suggest positive influences among strategic attributes. Keywords: cooperatives, attributes, organizational, strategic, performance, Greece