Greek Co-ops' Re-Engineering: Exploring the Influences among Organizational Attributes, Strategic Attributes, and Performance

Research output: Contribution to conferenceConference paper

Abstract

Abstract We develop an actual classification entailing traditional vs. reengineered cooperative organizational attributes. Using this classification, we conceptualize and empirically investigate three types of relationships: a) organizational (i.e., collective ownership, control and cost/benefit allocation) and strategic (i.e., entrepreneurial- , market- , and brand-orientation) attributes¿ influence on performance on performance; b) organizational attributes¿ influence on market orientation; and c) influences among strategic attributes. With data from 108 CEOs of marketing coops in Greece, we explore that strategic attributes have a much greater direct influence on performance than most of the organizational attributes have. The results also suggest positive influences among strategic attributes. Keywords: cooperatives, attributes, organizational, strategic, performance, Greece
Original languageEnglish
Pages1-25
Number of pages25
Publication statusPublished - 2007

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