Geoportals: an internet marketing perspective

P.A.J. van Oort; M.C. Kuyper; A.K. Bregt; J.W.H.C. Crompvoets

doi:10.2481/dsj.008-013

Geoportals: an internet marketing perspective

P.A.J. van Oort, M.C. Kuyper, A.K. Bregt, J.W.H.C. Crompvoets

Research output: Contribution to journal › Article › Academic › peer-review

3 Citations (Scopus)

Abstract

A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy

Original language	English
Pages (from-to)	162-181
Journal	Data Science Journal
Volume	8
DOIs	https://doi.org/10.2481/dsj.008-013
Publication status	Published - 2009

Keywords

Data infrastructure
Geoportal
Information infrastructure
Internet marketing
Usability

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10.2481/dsj.008-013

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title = "Geoportals: an internet marketing perspective",

abstract = "A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy",

keywords = "Data infrastructure, Geoportal, Information infrastructure, Internet marketing, Usability",

author = "{van Oort}, P.A.J. and M.C. Kuyper and A.K. Bregt and J.W.H.C. Crompvoets",

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AU - van Oort, P.A.J.

AU - Kuyper, M.C.

AU - Bregt, A.K.

AU - Crompvoets, J.W.H.C.

PY - 2009

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N2 - A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy

AB - A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy

KW - Data infrastructure

KW - Geoportal

KW - Information infrastructure

KW - Internet marketing

KW - Usability

U2 - 10.2481/dsj.008-013

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VL - 8

SP - 162

EP - 181

JO - Data Science Journal

JF - Data Science Journal

SN - 1683-1470

ER -

Geoportals: an internet marketing perspective

Abstract

Keywords

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