Geoportals: an internet marketing perspective

P.A.J. van Oort, M.C. Kuyper, A.K. Bregt, J.W.H.C. Crompvoets

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)


A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy
Original languageEnglish
Pages (from-to)162-181
JournalData Science Journal
Publication statusPublished - 2009


  • Data infrastructure
  • Geoportal
  • Information infrastructure
  • Internet marketing
  • Usability


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