Generic advertising in food supply chains

Y.K. van Dam, W.E. Kuiper, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
EditorsTh.M.M. Verhallen, C. Gaakeer, V.J.J. Wiegerinck
Place of Publication's-Gravenhage
PublisherReed Business Information
Pages109-135
Number of pages401
ISBN (Print)9789059013766
Publication statusPublished - 2004

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