Generalizations about trust in marketing channels using meta-analysis.

I. Geyskens, J.B.E.M. Steenkamp, N. Kumar

Research output: Contribution to journalArticleAcademicpeer-review

489 Citations (Scopus)
Original languageEnglish
Pages (from-to)223-248
JournalInternational Journal of Research in Marketing
Volume15
DOIs
Publication statusPublished - 1998

Cite this