Generalizations About Satisfaction in Marketing Channel Relationships Using Meta-Analysis

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	223-238
Journal	Journal of Marketing Research
Volume	36
Issue number	May
Publication status	Published - 1999

Cite this

@article{7d492e85dc13478091f2bfab16a4e883,

title = "Generalizations About Satisfaction in Marketing Channel Relationships Using Meta-Analysis",

author = "I. Geyskens and J.E.B.M. Steenkamp and N. Kumar",

year = "1999",

language = "English",

volume = "36",

pages = "223--238",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "May",

}