Generalizations About Satisfaction in Marketing Channel Relationships Using Meta-Analysis

I. Geyskens, J.E.B.M. Steenkamp, N. Kumar

Research output: Contribution to journalArticleAcademicpeer-review

739 Citations (Scopus)
Original languageEnglish
Pages (from-to)223-238
JournalJournal of Marketing Research
Volume36
Issue numberMay
Publication statusPublished - 1999

Cite this