Generalizations About Satisfaction in Marketing Channel Relationships Using Meta-Analysis

I. Geyskens, J.E.B.M. Steenkamp, N. Kumar

Research output: Contribution to journalArticleAcademicpeer-review

701 Citations (Scopus)
Original languageEnglish
Pages (from-to)223-238
JournalJournal of Marketing Research
Volume36
Issue numberMay
Publication statusPublished - 1999

Cite this

Geyskens, I., Steenkamp, J. E. B. M., & Kumar, N. (1999). Generalizations About Satisfaction in Marketing Channel Relationships Using Meta-Analysis. Journal of Marketing Research, 36(May), 223-238.