Gender Effects on Loyalty: A Replication in an Emerging Market

This paper replicates the gender-effect on object of loyalty found by
Melnyk et al. (2009), suggesting that females are more loyal towards
individuals and males are more loyal to groups and organizations. Results
from Benin (West Africa) support this but find that the results mostly
pertain to informal sectors of the economy. Survey results from male
respondents also confirm earlier theory, but results show that females are
equally loyal to organizations and individuals, suggesting that Beninese
women don’t distinguish between an organization and its employees.