Gamification-based framework for engagement of residential customers in energy applications

Tarek AlSkaif*, Ioannis Lampropoulos, Machteld van den Broek, Wilfried van Sark

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

34 Citations (Scopus)


According to the European Union Third Energy Market package, the roll-out of smart meters in the residential sector can presumably play a key role in reaching the goals of sustainability strategies. However, the deployment of smart meters alone does not necessarily drive residential customers to use energy in a more sustainable manner. Therefore, more attention should be paid to customers energy behavior in order to reach the objectives of the roll-out policy. In this study, we propose an interdisciplinary framework that establishes a behavioral model to identify the main energy-related behavior change requirements necessary to engage residential customers in energy applications. To fulfill the requirements, we first present the technical system architecture that enables energy applications for residential customers. Then, we assess how gamification, which is the employment of game design elements in non-game contexts, can be used to enhance energy applications by driving customer engagement and energy-related behavior change. To do that, the most relevant game design elements are discussed and classified. After that, the expected value streams from using a gamification-based solution for different stakeholders in the energy market are identified. Finally, the study discusses the potential of the proposed framework in different energy applications for residential customers.

Original languageEnglish
Pages (from-to)187-195
Number of pages9
JournalEnergy Research and Social Science
Publication statusPublished - Oct 2018
Externally publishedYes


  • Demand response
  • Demand side management
  • Energy efficiency
  • Engagement and behavior change
  • Gamification
  • Self-consumption
  • Smart grids
  • Smart metering systems

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