Fuzzy clusterwise regression in benefit segmentation: application and investigation into its validity.

J.B.E.M. Steenkamp, M. Wedel

Research output: Contribution to journal › Article › Academic › peer-review

22 Citations (Scopus)

Original language	English
Pages (from-to)	237-249
Journal	Journal of Business Research
Volume	26
DOIs	https://doi.org/10.1016/0148-2963(93)90034-m
Publication status	Published - 1993

Access to Document

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title = "Fuzzy clusterwise regression in benefit segmentation: application and investigation into its validity.",

author = "J.B.E.M. Steenkamp and M. Wedel",

year = "1993",

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AU - Steenkamp, J.B.E.M.

AU - Wedel, M.

PY - 1993

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U2 - 10.1016/0148-2963(93)90034-m

DO - 10.1016/0148-2963(93)90034-m

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JO - Journal of Business Research

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