Fuzzy clusterwise regression approach to benefit segmentation.

M. Wedel, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

88 Citations (Scopus)
Original languageEnglish
Pages (from-to)241-258
JournalInternational Journal of Research in Marketing
Volume6
Publication statusPublished - 1990

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