Fruit Promotion Campaigns in Europe

K.L. Zimmermann, M.A. Kozarzewska

    Research output: Contribution to conferencePosterProfessional

    Abstract

    General result and general conclusions of analyzing fruit and vegetables'promotion campaigns in European countries, which aim at increasing the consumption of fruit and vegetables among the citizens of EU 27 and other European countries
    Original languageEnglish
    Publication statusPublished - 2008

    Keywords

    • food merchandising
    • sales promotion
    • fruit
    • vegetables
    • food marketing
    • food consumption

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