Fruit Promotion Campaigns in Europe

K.L. Zimmermann; M.A. Kozarzewska

Fruit Promotion Campaigns in Europe

K.L. Zimmermann, M.A. Kozarzewska

Research output: Contribution to conference › Poster › Professional

Abstract

General result and general conclusions of analyzing fruit and vegetables'promotion campaigns in European countries, which aim at increasing the consumption of fruit and vegetables among the citizens of EU 27 and other European countries

Original language	English
Publication status	Published - 2008

Keywords

food merchandising
sales promotion
fruit
vegetables
food marketing
food consumption

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title = "Fruit Promotion Campaigns in Europe",

abstract = "General result and general conclusions of analyzing fruit and vegetables'promotion campaigns in European countries, which aim at increasing the consumption of fruit and vegetables among the citizens of EU 27 and other European countries",

keywords = "reclamecampagne van voedsel, verkoopbevordering, fruit, groenten, marketing van voedingsmiddelen, voedselconsumptie, food merchandising, sales promotion, fruit, vegetables, food marketing, food consumption",

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year = "2008",

language = "English",

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TY - CONF

T1 - Fruit Promotion Campaigns in Europe

AU - Zimmermann, K.L.

AU - Kozarzewska, M.A.

PY - 2008

Y1 - 2008

N2 - General result and general conclusions of analyzing fruit and vegetables'promotion campaigns in European countries, which aim at increasing the consumption of fruit and vegetables among the citizens of EU 27 and other European countries

AB - General result and general conclusions of analyzing fruit and vegetables'promotion campaigns in European countries, which aim at increasing the consumption of fruit and vegetables among the citizens of EU 27 and other European countries

KW - reclamecampagne van voedsel

KW - verkoopbevordering

KW - fruit

KW - groenten

KW - marketing van voedingsmiddelen

KW - voedselconsumptie

KW - food merchandising

KW - sales promotion

KW - fruit

KW - vegetables

KW - food marketing

KW - food consumption

M3 - Poster

ER -

Fruit Promotion Campaigns in Europe

Abstract

Keywords

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