Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail

Daniele Asioli*, Maurizio Canavari, Luca Malaguti, Chiara Mignani

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)

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Agriculture & Biology

Earth & Environmental Sciences