Fresh fruit and vegetable consumption in Uganda : barriers, facilitators and current consumption practices

Hermine ten Hove, Peter Yiga, Julia Glaser, Albert Kihangire

Research output: Book/ReportReportProfessional

Abstract

To inform intervention strategies to improve fruit and vegetable consumption in rural and urban Uganda, this study aimed to better understand the current consumption practices for fresh fruits and vegetables (FFV). It combined a quantitative consumer survey (n=407) with 5 key informant interviews with experts on the subject of consumption of nutritious, safe and diverse FFV. The study describes consumers’ facilitators and barriers towards FFV consumption, safety perceptions of FFV, the way they handle FFV after purchase and their demand for processed FFV. It also provides suggestions for strategies that show potential to drive FFV consumption in Uganda.To inform intervention strategies to improve fruit and vegetable consumption in rural and urban Uganda, this study aimed to better understand the current consumption practices for fresh fruits and vegetables (FFV). It combined a quantitative consumer survey (n=407) with 5 key informant interviews with experts on the subject of consumption of nutritious, safe and diverse FFV. The study describes consumers’ facilitators and barriers towards FFV consumption, safety perceptions of FFV, the way they handle FFV after purchase and their demand for processed FFV. It also provides suggestions for strategies that show potential to drive FFV consumption in Uganda.
Original languageEnglish
Place of PublicationWageningen
PublisherWageningen Centre for Development Innovation
Number of pages45
DOIs
Publication statusPublished - 2023

Publication series

NameReport / Wageningen Centre for Development Innovation
No.WCDI-23-250

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