The governments of the countries in the Western World are currently spending large amounts of money in campaigns promoting a healthier lifestyle. In spite of all this money, the effectiveness of these campaigns is rather low, and it is postulated that the effectiveness of the message will be larger when it is personalized. The incentive for the start of the FOVEA is to develop a system for personalized feedback to stimulate a healthier behavior.
|Publisher||Wageningen UR - Food & Biobased Research|
|Publication status||Published - 2010|
- health promotion
- food consumption
- consumption patterns
- nutrition and health