Food waste as the consequence of competing motivations, lack of opportunities, and insufficient abilities

Lisanne van Geffen*, Erica van Herpen, Siet Sijtsema, Hans van Trijp

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)

Abstract

This study explores the motivations, opportunities, and abilities that consumers have for reducing food waste in everyday contexts that involve competing (food-related) goals. The framework of motivations, opportunities, and abilities is used to disentangle the complex array of factors that contribute to food waste. Results from 24 focus groups conducted in four European countries reveal that household food waste is the unintended result of balancing multiple competing goals. The results also indicate that abilities and opportunities influence the ease with which consumers can reduce food waste and act upon other goals (to which they assign greater value). These insights imply that, in addition to strengthening the importance that consumers attach to reducing food waste, interventions should focus on providing opportunities and abilities that will enable consumers to comply with multiple goals, including food-waste reduction.

Original languageEnglish
Article number100026
JournalResources, Conservation and Recycling: X
Volume5
DOIs
Publication statusPublished - 1 Jan 2020

Keywords

  • Abilities
  • Competing goals
  • Consumer food waste
  • Motivation
  • Opportunities

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  • Projects

    REFRESH: Resource Efficient Food and dRink for the Entire Supply cHain

    1/07/1530/06/19

    Project: EU research project

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