Food safety and urban food markets in Vietnam: The need for flexible and customized retail modernization policies

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16 Citations (Scopus)

Abstract

Access to safe and healthy food is a crucial element of food security. In Vietnam the safety of daily vegetables is of great concern to both consumers and policymakers. To mitigate food safety risks, the Vietnamese government enforces rules and regulations and relies strongly on a single approach for organizing food provision; being modernizing retail by replacing wet markets with supermarkets. In general, reorganizing food provision in this way is increasingly considered to be a guarantee for food safety, especially in urban settings with growing populations. To assess the effectiveness of this induced retail modernization of the fresh vegetables market in Vietnam’s capital Hanoi, this paper examines for whom and under which conditions does this approach deliver the desired outcomes. The survey data and interviews show that ongoing retail modernization in Hanoi reaches only a minor segment of the population and drives a large group of shoppers into informal vending structures. On the basis of five case studies, this paper demonstrates how similar supermarket interventions can yield contrasting outcomes when they do not accommodate for differences in shopper population and do not adapt to variations in the urban conditions. To reduce exposure to unsafe food, particularly for poorer segments of the population, we conclude that developing a flexible portfolio of retail modernization pathways and adopting a reflexive policy approach provide better impact and leverage, as opposed to the current trend of promoting supermarkets as a single, ideal-type form of food shopping.
LanguageEnglish
Pages95-106
JournalFood Policy
Volume54
DOIs
Publication statusPublished - 2015

Fingerprint

food market
modernization
food safety
Vietnam
Food Safety
Social Change
supermarkets
food
markets
Food
market
Vegetables
Population
vegetable
foodways
food purchasing
raw vegetables
vegetables
policy approach
food security

Keywords

  • supermarkets
  • opportunities
  • partnerships
  • governance
  • transition
  • thailand
  • health
  • world
  • rise

Cite this

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title = "Food safety and urban food markets in Vietnam: The need for flexible and customized retail modernization policies",
abstract = "Access to safe and healthy food is a crucial element of food security. In Vietnam the safety of daily vegetables is of great concern to both consumers and policymakers. To mitigate food safety risks, the Vietnamese government enforces rules and regulations and relies strongly on a single approach for organizing food provision; being modernizing retail by replacing wet markets with supermarkets. In general, reorganizing food provision in this way is increasingly considered to be a guarantee for food safety, especially in urban settings with growing populations. To assess the effectiveness of this induced retail modernization of the fresh vegetables market in Vietnam’s capital Hanoi, this paper examines for whom and under which conditions does this approach deliver the desired outcomes. The survey data and interviews show that ongoing retail modernization in Hanoi reaches only a minor segment of the population and drives a large group of shoppers into informal vending structures. On the basis of five case studies, this paper demonstrates how similar supermarket interventions can yield contrasting outcomes when they do not accommodate for differences in shopper population and do not adapt to variations in the urban conditions. To reduce exposure to unsafe food, particularly for poorer segments of the population, we conclude that developing a flexible portfolio of retail modernization pathways and adopting a reflexive policy approach provide better impact and leverage, as opposed to the current trend of promoting supermarkets as a single, ideal-type form of food shopping.",
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AB - Access to safe and healthy food is a crucial element of food security. In Vietnam the safety of daily vegetables is of great concern to both consumers and policymakers. To mitigate food safety risks, the Vietnamese government enforces rules and regulations and relies strongly on a single approach for organizing food provision; being modernizing retail by replacing wet markets with supermarkets. In general, reorganizing food provision in this way is increasingly considered to be a guarantee for food safety, especially in urban settings with growing populations. To assess the effectiveness of this induced retail modernization of the fresh vegetables market in Vietnam’s capital Hanoi, this paper examines for whom and under which conditions does this approach deliver the desired outcomes. The survey data and interviews show that ongoing retail modernization in Hanoi reaches only a minor segment of the population and drives a large group of shoppers into informal vending structures. On the basis of five case studies, this paper demonstrates how similar supermarket interventions can yield contrasting outcomes when they do not accommodate for differences in shopper population and do not adapt to variations in the urban conditions. To reduce exposure to unsafe food, particularly for poorer segments of the population, we conclude that developing a flexible portfolio of retail modernization pathways and adopting a reflexive policy approach provide better impact and leverage, as opposed to the current trend of promoting supermarkets as a single, ideal-type form of food shopping.

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