Food op de boerderij. Consumentenonderzoek naar bedrijfsbezoeken en koopgedrag in de boerderijwinkel

M.A. de Winter, D. de Jong, J.H. Kamstra, A.E. Roest

Research output: Book/ReportReportProfessional

Abstract

Consumers of farms shops and an online panel are questioned in a quantitative study about their experiences of visiting a farm and buying behavior in farm shops. The basic attitude is positive, while the number of repeated purchases is limited. This provides perspective in the professionalization and development of farm shops.
Original languageDutch
Place of PublicationLelystad
PublisherWageningen UR Livestock Research
Number of pages28
Publication statusPublished - 2010

Publication series

NameRapport / Wageningen UR Livestock Research
PublisherWageningen UR Livestock Research
No.343
ISSN (Print)1570-8616

Keywords

  • rural development
  • consumer behaviour
  • consumer surveys
  • multifunctional agriculture
  • on-farm sales

Cite this

de Winter, M. A., de Jong, D., Kamstra, J. H., & Roest, A. E. (2010). Food op de boerderij. Consumentenonderzoek naar bedrijfsbezoeken en koopgedrag in de boerderijwinkel. (Rapport / Wageningen UR Livestock Research; No. 343). Wageningen UR Livestock Research. https://edepot.wur.nl/138512