Consumers of farms shops and an online panel are questioned in a quantitative study about their experiences of visiting a farm and buying behavior in farm shops. The basic attitude is positive, while the number of repeated purchases is limited. This provides perspective in the professionalization and development of farm shops.
|Name||Rapport / Wageningen UR Livestock Research|
|Publisher||Wageningen UR Livestock Research|
- rural development
- consumer behaviour
- consumer surveys
- multifunctional agriculture
- on-farm sales