Flops analysis: a useful tool for future innovations. Part 1: The Diagnostic Phase

E. Koester

Research output: Contribution to journalEditorialAcademicpeer-review

10 Citations (Scopus)

Abstract

This paper sketches a procedure to reduce the failure rate of new food products in the market by providing better pre-launch decision criteria. The method also offers considerable potential for the improvement of internal collaboration between the different departments (marketing, R&D and production) involved in new product development. The procedure is based on a thorough diagnostic analysis of previous flops by a team of people involved in the development of the failed product, led by an impartial expert. This first part discusses the diagnostic questions to be asked and the most frequent causes of flops.
Original languageEnglish
Pages (from-to)6-9
JournalAgro Food Industry Hi-Tech
Volume23
Issue number1
Publication statusPublished - 2012
Externally publishedYes

Keywords

  • food
  • complexity

Fingerprint Dive into the research topics of 'Flops analysis: a useful tool for future innovations. Part 1: The Diagnostic Phase'. Together they form a unique fingerprint.

  • Cite this