Fish is good for you. Most consumers do not question this. But the health benefits of fish do not always tempt people to buy it. Not enough European consumers are following the dietary recommendations to eat more fish. The nutritional value of the product is, of course, an asset to be cherished, but it does not induce consumers to eat more of it. The answer might lie in product innovation. The European research project ‘Diversify’ is looking for innovative ideas to supplement nutritional value as a ‘classic’ core quality of fish and to make fish more appealing to today’s consumer. Five new species of farmed fish were studied.
|Media of output||Online|
|Publication status||Published - 2015|