Farmers’ reaction upon receiving economic information in controlling somatic cell count

H. Hogeveen, M.A.P.M. van Asseldonk, R.J. Renes, T.J.G.M. Lam

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic


Adoption and implementation of efficient somatic cell count (SCC) control practices is an action of behavioral change, which is notoriously difficult to achieve and sustain, even when substantial production and economic gains are to be expected. In the current study, it was tested whether farmers are aware of these potential gains and whether providing farmers additional information on projected economic losses on a regular basis may motivate them to implement enhanced control practices. In-depth interviews revealed that the majority of the dairy farmers perceived cow-specific and herd-specific projected losses, due to elevated SCC levels, as not very relevant to them. Farmers posed that SCC was already monitored regularly at cow-level and provided them adequate information to support decision making. Actions were rationalized in a specific context comprising the intertwined notions of intentions and efficacy believes. Understanding of these notions is essential when advising farmers, being either veterinarians or others providing agricultural extension, to support farmers implementing enhanced management decisions.
Original languageEnglish
Title of host publicationProceedings of the 5th IDF Mastitis Conference, Christchurch, New Zealand, 21 - 24 March, 2010
EditorsJ.E. Hillerton
Place of PublicationWellington, New Zealand
ISBN (Print)9780473165741
Publication statusPublished - 2010
EventMastitis Research into Practice, Christchurch, New Zealand -
Duration: 21 Mar 201024 Mar 2010


ConferenceMastitis Research into Practice, Christchurch, New Zealand

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