Fair vs. fake touristic degrowth

This contribution aims to advance consideration of the potential and pitfalls entailed in discussions of degrowth within tourism development. Many mass tourist destinations suffer from saturation impacting local working conditions, access to housing and the collective enjoyment of public goods, among the many common drawbacks of so-called ‘overtourism’. Yet proposals to address the negative impacts of mass tourism can become contradictory or even counterproductive. In one manifestation of this dynamic, prominent industry actors increasingly claim to have embraced the agenda of touristic degrowth by focusing on what is euphemistically termed ‘quality tourism’ (fewer tourists who spend more money), which in reality designates elite travel by the most powerful and wealthy social classes. But just as recession is not degrowth, neither can such elitization be considered genuine touristic degrowth, because it does not address the industry’s general eco-social overreach via measures to promote social and environmental justice as degrowth advocates. It could thus instead be labelled ‘fake’ degrowth. By contrast, fair degrowth is defined by a decrease in the flow of energy and materials per capita, in a planned and democratic way, to contribute to equitable redistribution of resource use and access.