Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre

D. Dentoni, F. English

Research output: Contribution to journalComment/Letter to the editorAcademic

Abstract

This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the level of confidence in the value proposition of an innovation is a crucial condition in determining industry uptake of research outcomes and innovations, with organizational, seafood sector and environmental factors also playing a role; 2) to increase the industry level of confidence in a value proposition, researchers need to test hypotheses on benefits, costs and risks of an innovation through focused consumer and market research; and 3) to design effective consumer research, project managers need to establish clear, open and non-judgemental communication guidelines among project stakeholders during the project design stage. While focused on the Australian seafood industry the outcomes of this study could be applied through further research to other industries and countries to help construct and/or analyse the best environment for effective marketing and supply innovations to be adopted.
Original languageEnglish
Pages (from-to)79-93
JournalAustralasian Agribusiness Review
Volume20
Issue number5
Publication statusPublished - 2012

Fingerprint

Cooperative research
Marketing
Supply chain
Innovation
Influencing factors
Industry
Seafood
Research center
Consumer research
Confidence
Value proposition
Stakeholders
Public-private
Communication
Market research
Outcomes research
Costs and benefits
Hypothesis test
Factors

Cite this

@article{dd66bfe85d414197ba3bc83c22276bcf,
title = "Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre",
abstract = "This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the level of confidence in the value proposition of an innovation is a crucial condition in determining industry uptake of research outcomes and innovations, with organizational, seafood sector and environmental factors also playing a role; 2) to increase the industry level of confidence in a value proposition, researchers need to test hypotheses on benefits, costs and risks of an innovation through focused consumer and market research; and 3) to design effective consumer research, project managers need to establish clear, open and non-judgemental communication guidelines among project stakeholders during the project design stage. While focused on the Australian seafood industry the outcomes of this study could be applied through further research to other industries and countries to help construct and/or analyse the best environment for effective marketing and supply innovations to be adopted.",
author = "D. Dentoni and F. English",
year = "2012",
language = "English",
volume = "20",
pages = "79--93",
journal = "Australasian Agribusiness Review",
issn = "1442-6951",
number = "5",

}

Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre. / Dentoni, D.; English, F.

In: Australasian Agribusiness Review, Vol. 20, No. 5, 2012, p. 79-93.

Research output: Contribution to journalComment/Letter to the editorAcademic

TY - JOUR

T1 - Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre

AU - Dentoni, D.

AU - English, F.

PY - 2012

Y1 - 2012

N2 - This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the level of confidence in the value proposition of an innovation is a crucial condition in determining industry uptake of research outcomes and innovations, with organizational, seafood sector and environmental factors also playing a role; 2) to increase the industry level of confidence in a value proposition, researchers need to test hypotheses on benefits, costs and risks of an innovation through focused consumer and market research; and 3) to design effective consumer research, project managers need to establish clear, open and non-judgemental communication guidelines among project stakeholders during the project design stage. While focused on the Australian seafood industry the outcomes of this study could be applied through further research to other industries and countries to help construct and/or analyse the best environment for effective marketing and supply innovations to be adopted.

AB - This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the level of confidence in the value proposition of an innovation is a crucial condition in determining industry uptake of research outcomes and innovations, with organizational, seafood sector and environmental factors also playing a role; 2) to increase the industry level of confidence in a value proposition, researchers need to test hypotheses on benefits, costs and risks of an innovation through focused consumer and market research; and 3) to design effective consumer research, project managers need to establish clear, open and non-judgemental communication guidelines among project stakeholders during the project design stage. While focused on the Australian seafood industry the outcomes of this study could be applied through further research to other industries and countries to help construct and/or analyse the best environment for effective marketing and supply innovations to be adopted.

M3 - Comment/Letter to the editor

VL - 20

SP - 79

EP - 93

JO - Australasian Agribusiness Review

JF - Australasian Agribusiness Review

SN - 1442-6951

IS - 5

ER -