Exploring the framing of animal farming and meat consumption: On the diversity of topics used and qualitative patterns in selected demographic contexts

Hanneke J. Nijland*, Noelle Aarts, Cees M.J. Van Woerkum

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)

Abstract

In various contexts, people talk about animal farming andmeat consumption using different arguments to construct and justify their (non-)acceptability. This article presents the results of an in-depth qualitative inquiry into the content of and contextual patterns in the everyday-life framing regarding this issue, performed among consumers in various settings in two extremes in the European sphere: The Netherlands and Turkey. We describe themethodological steps of collecting, coding, and organizing the variety of encountered framing topics, as well as our search for symbolic convergence in groups of consumers from different selected demographic contexts (country, urban-rural areas, gender, age, and education level). The framing of animal farming and meat consumption in everyday-life is not a simple one-issue rational display of facts, people referred to a vast range of topics in the categories knowledge, convictions, pronounced behaviour, values, norms, interests, and feelings. Looking at framing in relation to the researched demographic contexts, most patterns were found on the level of topics, symbolic convergence in lines of reasoning and composite framing was less prominent in groups based on single demographic contexts than anticipated. An explanation for this lies in the complexity of frame construction, happening in relation withmultiple interdependent contextual features.
Original languageEnglish
Article number17
JournalAnimals
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Feb 2018

Keywords

  • Animal farming
  • Animal welfare
  • Complexity
  • Contextual influence
  • Environmental impact
  • Framing
  • Human health
  • Meat consumption
  • Taste
  • Topics

Fingerprint Dive into the research topics of 'Exploring the framing of animal farming and meat consumption: On the diversity of topics used and qualitative patterns in selected demographic contexts'. Together they form a unique fingerprint.

  • Cite this