Exploring health-related motive orientations among Dutch seniors

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Purpose
Generally, food intake of older consumers is not in line with dietary guidelines. Insight into personal health-related motive orientations (HRMO) in this target group is useful for developing tailored interventions that support healthy food consumption, a better understanding is needed. The purpose of this paper is twofold: first, to identify older consumer groups based on HRMO; and second, to compare their consumption of different food groups and functionalities associated with a main meal.
Design/methodology/approach
An online survey was filled out by 459 Dutch adults aged 55–90 years (mean age=68.2 years), of the Sento network including 800 vital community-dwelling older consumers.
Findings
Analysis revealed five clusters of older adults with different HRMO profiles: appearance and achievement oriented, active oriented, altruistic oriented, achievement oriented and less health oriented. In addition, these segments differ in importance of functionalities associated with a main meal, i.e., physical, pleasure or rewarding, and in the consumption of specific food groups, i.e., unprocessed meat, meat replacers and unsalted nuts.
Research limitations/implications
Recommendations for interventions and communication strategies to support healthy food consumption in the different HRMO segments are presented.
Originality/value
This exploration showed that different segments of Dutch older adults can be identified based on HRMO. Between these segments there are differences in consumption of protein-rich food groups and functionalities associated with a main meal.
Original languageEnglish
Number of pages14
JournalBritish Food Journal
DOIs
Publication statusPublished - 20 Sep 2019

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food groups
food consumption
Health
Food
meat
Meals
Dietary Guidelines
communication (human)
nuts
Meat
food intake
Independent Living
Nutrition Policy
Nuts
Pleasure
proteins
Eating
Communication
Functionality
Older consumers

Cite this

@article{d426e9e90e70465cae20481cbe1fea37,
title = "Exploring health-related motive orientations among Dutch seniors",
abstract = "PurposeGenerally, food intake of older consumers is not in line with dietary guidelines. Insight into personal health-related motive orientations (HRMO) in this target group is useful for developing tailored interventions that support healthy food consumption, a better understanding is needed. The purpose of this paper is twofold: first, to identify older consumer groups based on HRMO; and second, to compare their consumption of different food groups and functionalities associated with a main meal.Design/methodology/approachAn online survey was filled out by 459 Dutch adults aged 55–90 years (mean age=68.2 years), of the Sento network including 800 vital community-dwelling older consumers.FindingsAnalysis revealed five clusters of older adults with different HRMO profiles: appearance and achievement oriented, active oriented, altruistic oriented, achievement oriented and less health oriented. In addition, these segments differ in importance of functionalities associated with a main meal, i.e., physical, pleasure or rewarding, and in the consumption of specific food groups, i.e., unprocessed meat, meat replacers and unsalted nuts.Research limitations/implicationsRecommendations for interventions and communication strategies to support healthy food consumption in the different HRMO segments are presented.Originality/valueThis exploration showed that different segments of Dutch older adults can be identified based on HRMO. Between these segments there are differences in consumption of protein-rich food groups and functionalities associated with a main meal.",
author = "Sijtsema, {Siet J.} and Ireen Raaijmakers and Onwezen, {Marleen C.} and Esmee Doets",
year = "2019",
month = "9",
day = "20",
doi = "10.1108/BFJ-03-2019-0192",
language = "English",
journal = "British Food Journal",
issn = "0007-070X",
publisher = "Emerald",

}

TY - JOUR

T1 - Exploring health-related motive orientations among Dutch seniors

AU - Sijtsema, Siet J.

AU - Raaijmakers, Ireen

AU - Onwezen, Marleen C.

AU - Doets, Esmee

PY - 2019/9/20

Y1 - 2019/9/20

N2 - PurposeGenerally, food intake of older consumers is not in line with dietary guidelines. Insight into personal health-related motive orientations (HRMO) in this target group is useful for developing tailored interventions that support healthy food consumption, a better understanding is needed. The purpose of this paper is twofold: first, to identify older consumer groups based on HRMO; and second, to compare their consumption of different food groups and functionalities associated with a main meal.Design/methodology/approachAn online survey was filled out by 459 Dutch adults aged 55–90 years (mean age=68.2 years), of the Sento network including 800 vital community-dwelling older consumers.FindingsAnalysis revealed five clusters of older adults with different HRMO profiles: appearance and achievement oriented, active oriented, altruistic oriented, achievement oriented and less health oriented. In addition, these segments differ in importance of functionalities associated with a main meal, i.e., physical, pleasure or rewarding, and in the consumption of specific food groups, i.e., unprocessed meat, meat replacers and unsalted nuts.Research limitations/implicationsRecommendations for interventions and communication strategies to support healthy food consumption in the different HRMO segments are presented.Originality/valueThis exploration showed that different segments of Dutch older adults can be identified based on HRMO. Between these segments there are differences in consumption of protein-rich food groups and functionalities associated with a main meal.

AB - PurposeGenerally, food intake of older consumers is not in line with dietary guidelines. Insight into personal health-related motive orientations (HRMO) in this target group is useful for developing tailored interventions that support healthy food consumption, a better understanding is needed. The purpose of this paper is twofold: first, to identify older consumer groups based on HRMO; and second, to compare their consumption of different food groups and functionalities associated with a main meal.Design/methodology/approachAn online survey was filled out by 459 Dutch adults aged 55–90 years (mean age=68.2 years), of the Sento network including 800 vital community-dwelling older consumers.FindingsAnalysis revealed five clusters of older adults with different HRMO profiles: appearance and achievement oriented, active oriented, altruistic oriented, achievement oriented and less health oriented. In addition, these segments differ in importance of functionalities associated with a main meal, i.e., physical, pleasure or rewarding, and in the consumption of specific food groups, i.e., unprocessed meat, meat replacers and unsalted nuts.Research limitations/implicationsRecommendations for interventions and communication strategies to support healthy food consumption in the different HRMO segments are presented.Originality/valueThis exploration showed that different segments of Dutch older adults can be identified based on HRMO. Between these segments there are differences in consumption of protein-rich food groups and functionalities associated with a main meal.

U2 - 10.1108/BFJ-03-2019-0192

DO - 10.1108/BFJ-03-2019-0192

M3 - Article

JO - British Food Journal

JF - British Food Journal

SN - 0007-070X

ER -