Exploratory consumer buying behavior: conceptualization and measurement.

Research output: Contribution to journal › Article › Academic › peer-review

429 Citations (Scopus)

Original language	English
Pages (from-to)	121-137
Journal	International Journal of Research in Marketing
Volume	13
DOIs	https://doi.org/10.1016/0167-8116(95)00037-2
Publication status	Published - 1996

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Exploratory consumer buying behavior: conceptualization and measurement.",

keywords = "Exploratory consumer behavior, Individual differences in consumer behavior, Optimum stimulation level",

author = "H. Baumgartner and J.E.B.M. Steenkamp",

year = "1996",

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journal = "International Journal of Research in Marketing",

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AU - Baumgartner, H.

AU - Steenkamp, J.E.B.M.

PY - 1996

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KW - Exploratory consumer behavior

KW - Individual differences in consumer behavior

KW - Optimum stimulation level

U2 - 10.1016/0167-8116(95)00037-2

DO - 10.1016/0167-8116(95)00037-2

M3 - Article

SN - 0167-8116

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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