Exploratory consumer buying behavior: conceptualization and measurement.

H. Baumgartner, J.E.B.M. Steenkamp

Research output: Contribution to journal › Article › Academic › peer-review

402 Citations (Scopus)

Original language	English
Pages (from-to)	121-137
Journal	International Journal of Research in Marketing
Volume	13
DOIs	https://doi.org/10.1016/0167-8116(95)00037-2
Publication status	Published - 1996

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{7d6874073efb400bad30801bb886a8ba,

title = "Exploratory consumer buying behavior: conceptualization and measurement.",

keywords = "Exploratory consumer behavior, Individual differences in consumer behavior, Optimum stimulation level",

author = "H. Baumgartner and J.E.B.M. Steenkamp",

year = "1996",

doi = "10.1016/0167-8116(95)00037-2",

language = "English",

volume = "13",

pages = "121--137",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}

TY - JOUR

T1 - Exploratory consumer buying behavior: conceptualization and measurement.

AU - Baumgartner, H.

AU - Steenkamp, J.E.B.M.

PY - 1996

Y1 - 1996

KW - Exploratory consumer behavior

KW - Individual differences in consumer behavior

KW - Optimum stimulation level

U2 - 10.1016/0167-8116(95)00037-2

DO - 10.1016/0167-8116(95)00037-2

M3 - Article

SN - 0167-8116

VL - 13

SP - 121

EP - 137

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -