Exploratory consumer buying behavior: conceptualization and measurement.

H. Baumgartner, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

306 Citations (Scopus)
Original languageEnglish
Pages (from-to)121-137
JournalInternational Journal of Research in Marketing
Volume13
DOIs
Publication statusPublished - 1996

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