Even in the long term, ‘light’ does not make you slimmer: Health claim that ‘light’ triggers additional consumption

J.M.E. Pennings

Even in the long term, ‘light’ does not make you slimmer: Health claim that ‘light’ triggers additional consumption

Research output: Non-textual form › Web publication/site › Professional

Original language	English
Publisher	Marketing and Consumer Behaviour (MCB)
Media of output	Online
Publication status	Published - 17 May 2016

Cite this

@misc{cf8294dc73014ba1ad711c13fc64b0cc,

title = "Even in the long term, {\textquoteleft}light{\textquoteright} does not make you slimmer: Health claim that {\textquoteleft}light{\textquoteright} triggers additional consumption",

author = "J.M.E. Pennings",

year = "2016",

month = may,

day = "17",

language = "English",

publisher = "Marketing and Consumer Behaviour (MCB)",

address = "Netherlands",

}