Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context

Raoul C.Y. Nuijten, Pieter M.E. Van Gorp, Uzay Kaymak, Monique Simons, Astrid D.A.M. Kemperman, Pauline E.W. Van Den Berg

Research output: Chapter in Book/Report/Conference proceedingConference paper

Abstract

Despite the many mHealth solutions available, it remains unclear what their success factors are. Specifically, there has been controversy on the effectiveness of extrinsic rewards. This study evaluates two design elements of an mHealth solution -i.e., social proof and tangible rewards -and their impact on user engagement. During a four-week campaign, a sample of 143 university staff members engaged in a health promotion campaign. Participants were randomly distributed over one of three treatment groups. It was found that the introduction of a sufficiently meaningful, unexpected, and customized extrinsic reward can engage participants significantly more in a health promotion context.

Original languageEnglish
Title of host publication41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019
Place of PublicationBerlin, Germany
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages3600-3604
Number of pages5
ISBN (Electronic)9781538613115
DOIs
Publication statusPublished - 1 Jul 2019
Event41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019 - Berlin, Germany
Duration: 23 Jul 201927 Jul 2019

Publication series

NameProceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBS
ISSN (Print)1557-170X

Conference

Conference41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019
CountryGermany
CityBerlin
Period23/07/1927/07/19

Keywords

  • extrinsic rewards
  • health promotion
  • mHealth
  • social proof principle

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    Nuijten, R. C. Y., Van Gorp, P. M. E., Kaymak, U., Simons, M., Kemperman, A. D. A. M., & Van Den Berg, P. E. W. (2019). Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context. In 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019 (pp. 3600-3604). [8856296] (Proceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBS). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/EMBC.2019.8856296