Evaluation of the EU promotion campaign ‘Trusted Pork from Europe’

    Research output: Book/ReportReportProfessional

    Abstract

    The Dutch Meat Association has initiated a promotion campaign in order to promote sales of European pig meat in five South East Asian countries. The objectives of the campaign are directed towards creating economic impact and a higher awareness of the different qualities of pig meat from Europe. This study evaluates the campaign by measuring the degree to which these objectives were met.
    Original languageEnglish
    Place of PublicationWageningen
    PublisherWageningen Economic Research
    Number of pages31
    ISBN (Electronic)9789463954297
    DOIs
    Publication statusPublished - 2021

    Publication series

    NameReport / Wageningen Economic Research
    No.2021-050

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