@book{b27d137959554e248568748e4ae5b4b4,
title = "Evaluation of the EU promotion campaign {\textquoteleft}Trusted Pork from Europe{\textquoteright}",
abstract = "The Dutch Meat Association has initiated a promotion campaign in order to promote sales of European pig meat in five South East Asian countries. The objectives of the campaign are directed towards creating economic impact and a higher awareness of the different qualities of pig meat from Europe. This study evaluates the campaign by measuring the degree to which these objectives were met.",
author = "R. Hoste and {van Haaster-de Winter}, M.A. and D. Taufik",
note = "Project code 2282100212",
year = "2021",
doi = "10.18174/524049",
language = "English",
series = "Report / Wageningen Economic Research",
publisher = "Wageningen Economic Research",
number = "2021-050",
address = "Netherlands",
}