The Welfare Quality assessment system aims to accommodate societal concerns and market demands to improve animal welfare by developing reliable on-farm monitoring systems, product information systems and practical species-specific strategies. Currently this system has been developed and is ready to be adopted. Therefore, the main objective of the study reported here was to examine whether the organizations that offer and set standards to farmers will adopt the WQ system. This research consisted of a literature review, interviews with retailers and processors, and a conjoint study to evaluate the perceived adoption likelihood of the WQ welfare assessment system by organizations that formulate standards for pigs, cattle and poultry. The overall results show that the presence of a legitimate third party organization that supports the implementation process of the WQ assessment system would have a stronger influence on the decision whether or not to adopt the WQ scheme than societal pressure, the absence of additional costs and freedom with respect to the formulation of norms. A third party organization would also increase the probability of adoption for those standards formulating organisations that are still uncertain whether they will adopt the system. The findings shed light on the discussion over the costs of animal welfare measurement. Namely, concerns with regard to measurement costs could partially be explained by a lack of overall clarity on the costs and benefits of the system itself.
|Publication status||Published - 2010|
|Event||3rd Annual International Conference on Agricultural Research, Athens, Greece - |
Duration: 15 Jul 2010 → 18 Jul 2010
|Conference||3rd Annual International Conference on Agricultural Research, Athens, Greece|
|Period||15/07/10 → 18/07/10|