Etnografía transmedia en las ruinas del neoliberalismo: “expansiones” y “pasadores” (border crosser) en la costa de Valdivia, sur de Chile

We seek to contribute with a committed academic work that problematizes those predominant tasks of neoliberal imprint. From a perspective that reveals emerging phenomena, we address the case of the "Abuelo Barbaverde" project. This [project] was developed between 2016 and 2020, its objective was to contribute to the protection of the Valdivian coastal area, south of Chile. Although it began as a radio program, it was "expanded" towards other formats, settling in various spaces and reaching varied audiences. This was possible thanks to the construction of a methodological device, called “transmedia ethnography”. Our argument is that: i) the commitment has been associated with creativity, understood as a collective work of improvisation across the particularity of the territories, ii) whose corollary may be paradoxical: in order to materialize it, the academic actors must "stop being so", emerging the figure of the "border crosser" in its place and its capacity to build relationships and link actors and domains of reality.