| Original language | English |
|---|---|
| Title of host publication | Marketing Science Institute Report 1996 |
| Pages | 96-114 |
| Publication status | Published - 1996 |
Erosion and variability in brand loyalty.
M.G. Dekimpe, M. Mellens, J.E.B.M. Steenkamp, P. VandenAbeele
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic