Entry and innovation in maturing markets: virtual operators in mobile communications

F. Jaspers, W. Hulsink, J. Theeuwes

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)

Abstract

In the last few years the mobile telecommunications industry has witnessed the entry of a large number of new service providers. Traditionally, mobile users get their mobile services from the service providers owned by vertically integrated mobile network operators (MNOs). The new entrants do not own a network of their own however, because they use the existing mobile infrastructure, i.e. they are `mobile virtual network operators¿ (MVNOs). By granting these virtual operators access to their networks, MNOs actually facilitate the entry of potential competitors for their own downstream service providers. These new entrants might attract additional users by offering competitive services and create extra value with their well-known brand names and other complementary assets. This study focuses on the mobile market of the Netherlands, where competition is intense and MVNOs proliferate. The aim of this research is to improve our understanding of the entry of virtual operators in general, and specifically by explaining why and how virtual operators enter the mobile market and the impact they have on competition in the mobile market
Original languageEnglish
Pages (from-to)205-225
JournalTechnology Analysis and Strategic Management
Volume19
Issue number2
DOIs
Publication statusPublished - 2007

Fingerprint

Virtual market
Innovation
Mobile communication
Operator
Service provider
New entrants
Mobile network operator
Mobile virtual network operator
New services
Complementary assets
The Netherlands
Competitors
Integrated
Mobile telecommunications
Brand names
Telecommunications industry
Mobile services

Keywords

  • industry

Cite this

Jaspers, F. ; Hulsink, W. ; Theeuwes, J. / Entry and innovation in maturing markets: virtual operators in mobile communications. In: Technology Analysis and Strategic Management. 2007 ; Vol. 19, No. 2. pp. 205-225.
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Entry and innovation in maturing markets: virtual operators in mobile communications. / Jaspers, F.; Hulsink, W.; Theeuwes, J.

In: Technology Analysis and Strategic Management, Vol. 19, No. 2, 2007, p. 205-225.

Research output: Contribution to journalArticleAcademicpeer-review

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