Entrepreneurial propensity for market analysis in the time of COVID-19: benefits from individual entrepreneurial orientation and opportunity confidence

Amir Emami*, Shayegheh Ashourizadeh, Shima Sheikhi, Gadaf Rexhepi

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

34 Citations (Scopus)

Abstract

This paper illustrates nascent entrepreneurs’ decision-making process during the COVID-19 pandemic and sheds light on determinants and mechanisms of entrepreneurial action. It examines the mediating role of opportunity confidence in the relation between the individual entrepreneurial orientation and the entrepreneurial propensity for market analysis (EPMA). Furthermore, it investigates the moderating role of entrepreneurship entry mode (opportunity vs. necessity) concerning our research model. Applying the theory of reasoned action (TRA), we could verify the mediating role of opportunity confidence. The findings also show that the impact of individual entrepreneurial orientation on EPMA and opportunity confidence is independent of entrepreneurial entry mode. In contrast, entrepreneurial entry mode can moderate the relation between opportunity confidence and EPMA. Results are discussed and research implications are provided.

Original languageEnglish
Pages (from-to)2413-2439
JournalReview of Managerial Science
Volume16
Issue number8
Early online date11 Nov 2021
DOIs
Publication statusPublished - Nov 2022

Keywords

  • COVID-19 crisis
  • Entrepreneurial orientation
  • Entrepreneurial propensity for market analysis
  • Nascent entrepreneur
  • Necessity and opportunity entrepreneurship
  • Opportunity confidence

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