Empirical generalizations in brand loyalty.

M. Mellens, M.G. Dekimpe, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Pages1949-1957
Publication statusPublished - 1996

Cite this