The present study focuses on the emotional factors and their influence in the decision-making process for the purchase of green products. To provide theoretical and practical support to existing literature, we evaluating individually the role of emotions that are part of the Consumption Emotions Set Scale (CES). The majority of the sample studied preferred to position themselves closer to positive emotions rather than negative when evaluating purchase decision processes for environmentally sustainable products. Emotions most triggered concerning green products were sympathy (for people who buy green products), pride (by buying green products), and joy (by knowing that green products are available). Furthermore, according to our results, women feel more peacefulness, pride, enthusiasm, surprise, relief, and serenity in the green product purchase process and less educated respondents showed more comfort in the process of green product purchase. Regarding the practical implications of the study, the information provided can be used to develop advertising campaigns, both for environmental awareness and for the promotion of environmentally sustainable products.