Ele Agbe is a Ghanaian phrase meaning “God is alive.” Founded as a small and medium enterprise (SME), in Ghana in 1996, Ele Agbe Company is currently a dynamic business operating in the downstream shea export sector. Demand for shea is increasing for skin and hair products on the foreign market. Ele Agbe’s artisans use traditional Ghanaian tools and methods, and the highest quality materials available, including unique scents. The protected knowledge build up of unique scents in its shea product mix has given Ele Agbe its trade secret. At Ele Agbe, artisans pass on their skills to younger generations, conducting workshops for school groups and accepting apprentices from throughout Ghana. The business is confronted with challenges partly as a result of non-existent working policy for shea and breaks or gaps in the shea supply chain preventing it from achieving full potential. The company needs to consider how to improve on its’ firm and business networks given its internal and external environment in order to expand.
|Journal||International Food and Agribusiness Management Review|
|Issue number||sp. issue B|
|Publication status||Published - 2014|