Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks

K. Ploydanai; H.W.I. van Herpen; J.C.M. van Trijp

Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks

K. Ploydanai, H.W.I. van Herpen, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Abstract

This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.

Original language	English
Title of host publication	NA - Advances in Consumer Research "Back to Fun"
Editors	J. Cotte, S. Wood
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	805-805
Volume	42
ISBN (Print)	9780915552740
Publication status	Published - 2015
Event	NA - Advances in Consumer Research, Baltimore, USA - Duration: 23 Oct 2014 → 26 Oct 2014

Conference

Conference	NA - Advances in Consumer Research, Baltimore, USA
Period	23/10/14 → 26/10/14

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https://edepot.wur.nl/338069

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Ploydanai, K., van Herpen, H. W. I., & van Trijp, J. C. M. (2015). Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks. In J. Cotte, & S. Wood (Eds.), NA - Advances in Consumer Research "Back to Fun" (Vol. 42, pp. 805-805). Association for Consumer Research. https://edepot.wur.nl/338069

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title = "Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks",

abstract = "This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.",

author = "K. Ploydanai and {van Herpen}, H.W.I. and {van Trijp}, J.C.M.",

year = "2015",

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volume = "42",

pages = "805--805",

editor = "J. Cotte and S. Wood",

booktitle = "NA - Advances in Consumer Research {"}Back to Fun{"}",

publisher = "Association for Consumer Research",

note = "NA - Advances in Consumer Research, Baltimore, USA ; Conference date: 23-10-2014 Through 26-10-2014",

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Ploydanai, K, van Herpen, HWI & van Trijp, JCM 2015, Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks. in J Cotte & S Wood (eds), NA - Advances in Consumer Research "Back to Fun". vol. 42, Association for Consumer Research, Duluth, MN, pp. 805-805, NA - Advances in Consumer Research, Baltimore, USA, 23/10/14. <https://edepot.wur.nl/338069>

Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks. / Ploydanai, K.; van Herpen, H.W.I.; van Trijp, J.C.M.

NA - Advances in Consumer Research "Back to Fun". ed. / J. Cotte; S. Wood. Vol. 42 Duluth, MN : Association for Consumer Research, 2015. p. 805-805.

Research output: Chapter in Book/Report/Conference proceeding › Abstract

TY - CHAP

T1 - Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks

AU - Ploydanai, K.

AU - van Herpen, H.W.I.

AU - van Trijp, J.C.M.

PY - 2015

Y1 - 2015

N2 - This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.

AB - This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.

M3 - Abstract

SN - 9780915552740

VL - 42

SP - 805

EP - 805

BT - NA - Advances in Consumer Research "Back to Fun"

A2 - Cotte, J.

A2 - Wood, S.

PB - Association for Consumer Research

CY - Duluth, MN

T2 - NA - Advances in Consumer Research, Baltimore, USA

Y2 - 23 October 2014 through 26 October 2014

ER -

Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks

Abstract

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