Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks

Research output: Chapter in Book/Report/Conference proceedingAbstract

Abstract

This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research "Back to Fun"
EditorsJ. Cotte, S. Wood
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages805-805
Volume42
ISBN (Print)9780915552740
Publication statusPublished - 2015
EventNA - Advances in Consumer Research, Baltimore, USA -
Duration: 23 Oct 201426 Oct 2014

Conference

ConferenceNA - Advances in Consumer Research, Baltimore, USA
Period23/10/1426/10/14

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  • Cite this

    Ploydanai, K., van Herpen, H. W. I., & van Trijp, J. C. M. (2015). Effects of product location and trait self-control on healthy snack choices: When high self-control individuals buy more healthy snacks. In J. Cotte, & S. Wood (Eds.), NA - Advances in Consumer Research "Back to Fun" (Vol. 42, pp. 805-805). Association for Consumer Research. https://edepot.wur.nl/338069