| Original language | English |
|---|---|
| Publication status | Published - May 2025 |
| Event | EMAC 2025 Annual conference: 54th Annual Conference of the European Marketing Academy - Pozuelo de Alarcón, Madrid, Spain Duration: 25 May 2025 → 30 May 2025 |
Conference/symposium
| Conference/symposium | EMAC 2025 Annual conference |
|---|---|
| Country/Territory | Spain |
| City | Madrid |
| Period | 25/05/25 → 30/05/25 |
| Other | "Human and Smart Marketing: Understanding and Enhancing Our Future" |