Effects of (in)congruent product odors on buying decisions

H.N.J. Schifferstein, A.M.K. Michaut

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)
Publication statusPublished - 1999

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